Introduction: Global Alliances in Tourism and Hospitality Management
نویسندگان
چکیده
The development and management of alliances is a critical strategic skill in hospitality and tourism. Very little can happen in these sectors without multiple firms working collaboratively with one another to serve the consumer. All over the world companies are entering into alliances (see Table 1). However, research in this and other sectors suggest that most will fail leaving both partners sadder but hopefully the wiser. In this volume we will examine the basic elements of successful alliancesas well as those not so successfuland provide insights as to how to get ready to partner. The words strategic alliances, relationships, strategic partnerships, and joint ventures all describe the coming together of two firms into a deliberate association that has some synergistic strategic value. They may assume the form of: (a) a buyer-seller relationship as in the case of an association meeting planner and a conference hotel, a restaurant and a single-source wholesale
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